Set the bar by Defining good design.

All design begins with curiosity. Its physical manifestation requires patience, passion, and practice. It’s these values that fuel the power of creativity.

Almost everything we come in contact with during a typical day has at some point been designed to communicate information and/or share a similar emotive experience. Defining any design depends on the positive or negative interactions someone like yourself experiences with it.

Good design encourages our best behaviors, seeks to avoid moments of friction, and allows everyone to share viewpoints. Process and design-related content are shared as stories that differentiate individual & collective experiences.

The better designs leverage the power of stories to hype enthusiasts, form communities & trends, elicit deeper engagement with it, all while providing individual & collective emotive experiences.

The best designs do everything that the good and better designs touch upon but also reveals a bigger purpose than ourselves–inviting all to participate and celebrate through our diversity. It generates intangible added value by providing optimistic & equitable outcomes for the whole of society.