We set out to create exhilaration at first sight. Influenced by recently revived iconic race posters from the 1960s post-modern era and present-day “performance-focused” brand campaigns like that of Nike and Adidas; we crafted a series of vibrant, custom-illustrated posters to capture the bold excitement of the Lexus Performance Driving School and convey the unique essence of Lexus F Performance.

Ultimate Performance

Extreme Driver Engagement

Pure Driving Passion